Paid Media Executive Lead
7 hours ago
We are a technology-driven agency delivering innovative solutions to global companies across various industries. Our expertise lies in leveraging advanced AI, ML, and automation to enhance efficiency and drive business growth.
We seek an experienced Digital Marketing Strategist to join our team. This role requires a strong background in digital marketing, campaign management, and a passion for achieving results across multiple platforms.
The estimated salary for this position is $90,000 - $120,000 per year, depending on experience.
Job Description
As a Paid Media Executive Lead, you will be responsible for strategizing, managing, and optimizing campaigns across various advertising platforms to achieve desired outcomes.
You will conduct thorough competitor analysis to identify trends, opportunities, and areas for improvement, collaborating with creative and content teams to develop compelling ads and high-converting landing pages.
You will monitor ad spend, budget pacing, and ROI to ensure efficient marketing budget allocation and track, analyze, and report on campaign performance using data-driven insights.
You will apply a logical approach to interpreting and analyzing data to identify actionable insights.
This role requires a minimum of 3 years' experience managing paid media campaigns across multiple platforms, proven analytical skills, and experience in performance reporting and data analysis.
Additionally, you should have expertise in ad copy creation and conducting A/B testing to improve performance, experience with conversion tracking setup and management (preferred), strong communication skills, and the ability to collaborate effectively within a team.
You should also have managed a monthly advertising budget of $10,000 or equivalent.
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