Campaign Operations-Media Planning

5 days ago


Pune, Maharashtra, India IPG Mediabrands Full time
Job Description

We are seeking a skilled Campaign Operations-Media Planning & Buying Executive to join our team at IPG Mediabrands. This role plays an integral part in ensuring all digital campaigns are executed accurately and are performing as per the goals for the campaign.

About the Role

The successful candidate will have strong attention to detail, experience working with numbers, and strong communication skills. They will thrive in a team environment and have a high level of curiosity.

Responsibilities
  • Support the creation of omnichannel media plan recommendations informed by qualitative and quantitative inputs
  • Develop a mastery of syndicated research sources, planning tools, and media math
  • Continuously develop and refine understanding of media planning concepts, presentation, and written communication skills
  • Develop and maintain accuracy of tactical components of media plans such as flow charts, spreadsheets, and budget summaries
  • Build and maintain strong working relationships with clients, vendors, publishers, and internal teams to ensure effective creation and implementation of campaigns
Requirements
  • 1+ years of media planning or buying experience
  • Proficient knowledge of basic planning principles and media math
  • Knowledge of creating omnichannel media plan recommendations including TV, Print, Radio, Digital, OOH, and Emerging Media opportunities
  • Proficient working knowledge of Microsoft Office (MS Word, Excel, PowerPoint)
  • Ability to quickly learn proprietary tools and processes
  • Experience preferred with third-party market research and cloud-based collaboration tools
  • Strong desire to learn and positive attitude that would complement the UM culture
  • Detail-oriented with strong time management, organization, creative thinking, analytical, and problem-solving skills
What We Offer

IPG Mediabrands offers competitive compensation, comprehensive benefits package, and a dynamic work environment. The estimated salary for this role is $60,000 - $80,000 per annum, based on location and experience.


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