Media Planning Specialist

2 weeks ago

Pune, Maharashtra, India Interpublic Group (IPG) Full time
{"Key Responsibilities": "
  • Support the creation of omnichannel media plan recommendations, including but not limited to TV, Print, Radio, Digital, OOH, and Emerging Media opportunities, informed by qualitative and quantitative inputs
  • Develop a mastery of syndicated research sources, planning tools, and media math
  • Continue to develop and refine your understanding of media planning concepts/process, presentation, and written communication skills
  • Develop and maintain the accuracy of tactical components of media plans such as flow charts, spreadsheets, and budget summaries
  • Build and maintain strong working relationships with clients, vendors, publishers and internal teams to ensure an effective creation and implementation of campaigns
  • Develop strategic POVS (point of views) of media partner offerings and technology as it relates to client objectives
  • Using syndicated research, pull and compile category trends, audience consumption, partner data and competitive activity, to derive strategic trends and insights to inform planning
", "Requirements": "
  • 1+ years of media planning or buying experience
  • Proficient knowledge of basic planning principles and media math
  • Knowledge of creating omnichannel media plan recommendations including but not limited to TV, Print, Radio, Digital, OOH, and Emerging Media opportunities
  • Proficient working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
  • Ability to quickly learn proprietary tools and processes
  • Experience preferred with third-party market research, and cloud-based collaboration tools such as Media Tools, Prisma/MBOX, DCM, Nielsen Ad Intel, Pathmatics, eTelmar, MRI Simmons, comScore, eMarketer, SharePoint, etc.
  • Exhibits a strong desire to learn and a positive attitude that would complement the UM culture Detail-oriented with strong time management, organization, creative thinking, analytical and problem- solving skills
  • Ability to work effectively cross functionally with internal and external teams
  • Strong written, verbal communication, and presentation skills
", "Job Summary": "The Campaign Operations team plays a vital role in the campaign lifecycle, supporting the planning and buying teams in the USA, UK, and Canada. This team is responsible for ensuring the accuracy and success of our Digital campaigns. The successful candidate will possess strong attention to detail, experience working with numbers, and excellent communication skills. They will thrive in a team environment and be highly curious."}

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