Digital Campaign Operations Specialist

4 weeks ago

Pune, Maharashtra, India Mediabrands Full time

Campaign Operations Role Overview

We believe in the power of media to reshape our industry and orchestrate a brand's entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Our agency celebrates diversity in an inclusive environment where all of our talent feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

We make a promise to our people that we double down on seeing, celebrating & elevating all the things that make you, uniquely you. And just as we do for our brands and clients, we connect our people to the journeys that matter in building a meaningful career.

As a key member of our team, you will be responsible for ensuring all our TV & digital campaigns are executed accurately and are performing as per the goals for the campaign. This role plays an integral part within the campaign lifecycle and functions as an extension of our global teams.

Key Responsibilities

  • Work with the teams based in the USA, UK and Canada to upload campaigns in the buying platform
  • Track campaign performance to ensure it is delivering as per the goals
  • Competitive reporting and analysis
  • Campaign set up for Digital buys
  • Issue campaign RO
  • Collect creative specifications and manage digital trafficking requirements for the Ad Ops team
  • Be responsible for billing discrepancies and produce resolutions
  • Update media flowcharts based on campaign flights
  • Proficiency in campaign setup, including ad trafficking, targeting, and tracking implementation
  • Ability to multitask and manage multiple campaigns simultaneously, while maintaining a high level of accuracy and meeting deadlines
  • Coordinate with internal teams to gather campaign requirements, including targeting parameters, creative assets, and budget allocation
  • Monitor and troubleshoot campaign delivery issues, ensuring timely resolution to minimize impact on campaign performance
  • Continuously monitor campaign performance, including key metrics such as impressions, clicks, conversions, and return on ad spend
  • Participate in departmental projects as requested

Requirements

  • Bachelor's degree and equivalent work experience
  • 1-2 years of Digital Marketing experience or Media planning/buying and/or Ad operations experience
  • Expert in Excel and PowerPoint
  • Strong communications and interpersonal skills to collaborate effectively with cross functional teams and partners
  • Analytical mindset with the ability to derive insights from campaign data and make data-driven recommendations
  • Proven ability to work independently and as part of an integrated team
  • Detail-oriented, organized, conscientious, with the ability to multi-task and work well under tight deadlines in a fast-paced environment

Preferred Skills & Experience

  • Experience in any of the Adservers or DSPs like CM360, GAM, DV360, TTD, GA etc. or Media buying platforms like Prisma/MediaTools etc. would be a plus
  • Knowledge of HTML, JavaScript, or other web technologies is a plus

About Mediabrands

Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty.

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