Digital Campaign Operations Specialist

2 weeks ago


Pune, Maharashtra, India Mediabrands Full time

About the Role

We are seeking a highly skilled Digital Campaign Operations Specialist to join our team at IPG Mediabrands. The successful candidate will be responsible for ensuring accurate execution and performance of TV and digital campaigns as per goals.

Key Responsibilities

  1. Work with cross-functional teams to upload campaigns in the buying platform.
  2. Track campaign performance to ensure it meets the desired goals.
  3. Provide competitive reporting and analysis.
  4. Set up campaigns for digital buys.
  5. Issue campaign reports.
  6. Collect creative specifications and manage digital trafficking requirements for the Ad Ops team.
  7. Resolve billing discrepancies.
  8. Update media flowcharts based on campaign flights.
  9. Proficiency in campaign setup, including ad trafficking, targeting, and tracking implementation.
  10. Ability to multitask and manage multiple campaigns simultaneously while maintaining high accuracy and meeting deadlines.
  11. Coordinate with internal teams to gather campaign requirements, including targeting parameters, creative assets, and budget allocation.
  12. Monitor and troubleshoot campaign delivery issues to ensure timely resolution and minimize impact on campaign performance.
  13. Continuously monitor campaign performance, including metrics such as impressions, clicks, conversions, and return on ad spend.

Requirements and Preferences

The ideal candidate will have a Bachelor's degree and equivalent work experience, 1-2 years of Digital Marketing experience or Media planning/buying and/or Ad operations experience, expert-level skills in Excel and PowerPoint, strong communication and interpersonal skills, an analytical mindset, and the ability to work independently and as part of an integrated team. Experience in Adservers or DSPs like CM360, GAM, DV360, TTD, GA, or Media buying platforms like Prisma/MediaTools would be a plus.



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