Digital Campaign Operations Specialist

4 weeks ago


Pune, Maharashtra, India Madison Logic Full time

About Madison Logic:

We are a global company that is reshaping B2B marketing. Our team is diverse and we take pride in the backgrounds of our team members. When joining Madison Logic, you are committing to giving 100% and always striving for more. We work with and learn from an incredible group of people who care about your success as much as they care about their own. Our team is at the heart of what we do and our success starts with you.

Remote Work Note: Please refer to the job posting detail to determine what (if any) remote work options apply to the specific job advertised. Not all positions are available for remote work or in all regions/countries. Where applicable, remote work must be conducted from your home office located in a jurisdiction in which Madison Logic has the legal right to operate. It requires availability and responsiveness on a full-time basis from a distraction-free environment with access to high-speed internet.

About the Role:

Campaign Managers play a critical role in managing Madison Logic's digital advertising and content syndication campaigns through implementation, delivery, and optimization. As a member of our Delivery Operations Team, you will work cross-functionally with Partner Operations, Sales, Client Success, Business Intelligence, Product, and Finance. This role requires team collaboration to identify and enhance processes, expand on a wealth of knowledge, and help bridge any gaps in documentation.

Responsibilities:

  • Serve as the primary internal owner of the successful delivery of our client's content syndication and digital advertising campaigns (including CTV)
  • Converting lead files to appropriate formats
  • Loading leads into Madison Logic's partner's proprietary tools
  • Monitor leads for acceptance/rejection as per the requirement
  • Provide a summary report of all actioned leads and highlight any discrepancies
  • Research any rejected leads
  • Monitor lead load status and signoff
  • Manage Lead Buy Backs
  • Work with internal and external stakeholders to, identify define and implement inventory requests
  • Collaborate with partners to help improve and navigate best practices and process improvements at a granular level in partnership with Partner Operations
  • Serve as a digital operations subject matter expert for internal teams and external partners.
  • Continuously assess, improve, and implement efficient and scalable end-to-end operational workflow
  • Be a subject matter expert across ML's products and 3rd party applications including Lead Generation and Digital Advertising Operations, and platform integrations, and pixel implementation and troubleshooting
  • Collaborate on the team onboarding training curriculum and continuous education
  • Partner with the finance team to complete month-end close processes, analysis and reporting

Basic Qualifications:

  • Ability to work one of the following shifts: US PST Shift Timing (9:30pm – 6:30am Local Time), UK Shift Timing (11:00am – 8:00pm Local Time), Singapore Shift Timing (6:30AM - 3:30pm local time) Required
  • Fluent in English language (verbal and written) and possessing a clear and concise communication style
  • 1+ Yrs Project implementation experience
  • University Degree +1yr experience or 2 years of related experience in a digital operations role, ideally in an advertising or marketing technology, media, digital ad agency or software company
  • 1+ Years Experience with Programmatic Display Advertising (Preferably Display, Video, OTT, Native), including buying and optimization, ideally in an advertising or marketing technology (DSP/SSP), media, digital ad agency or software company
  • 1+ Years Experience with ABM, marketing automation technology or demand generation
  • 1+ Years Experience with Salesforce CRM
  • Demonstrable expertise with Excel and PowerPoint

Desired Characteristics:

  • Self-Sufficient and proactive nature, able & comfortable "figuring things out", resorting to escalation only when after exhausting all other options
  • Strong sense of urgency required
  • Exceptional communication skills, both verbal and written, with a knack for explaining complex concepts in a clear & concise manner
  • Naturally comfortable and effective communicating with diverse people and individuals at various levels within the organization both one-on-one or through group presentations
  • Self-starter who can think quickly and creatively in a fast-paced environment; comfortable with ambiguity and rapid change
  • Ability to investigate, analyze and solve problems, and clearly communicate results both internally and externally with partners and customers
  • Eager to get hands-on with the technology and figure out how things work
  • Excellent analytical skills
  • Excellent organizational and project management skills
  • Accustomed to handling multiple responsibilities, tasks, and projects
  • Organizational and leadership abilities.

India-Specific Benefits

  • 5 LPA Medical Coverage
  • Life Insurance
  • Provident Fund Contributions
  • Learning & Development Stipend (Over-And-Above CTC)
  • Wellness Stipend (Over-And-Above CTC)
  • Transportation available for female team-members with shifts starting or ending between the hours of 9:30pm and 7:00am
  • Welcoming in-office environment (located within AWFIS co-working space, Amanora Mall)

Pay Transparency/Equity:

We are committed to paying our team equitably for their work, commensurate with their individual skills and experience. Salary Range and additional compensation, including discretionary bonuses and incentive pay, are determined by a rigorous review process taking into account the experience, education, certifications and skills required for the specific role, equity with similarly situated team members, as well as employer-verified region-specific market data provided by an independent 3rd party partner. We will provide more information about our perks & benefits upon request.

Who We Are:

Our Vision: We empower B2B organizations globally to convert their best accounts faster

Our Values: #TEAM #OWNIT #RESPECT #EXCEL #EMPOWER

Our Commitment to Diversity & Inclusion:

Privacy Disclosure: All of the information collected in this form and/or by your application by submission of your online profile is necessary and relevant to the performance of the job applied for. We will process the information provided by you in this form, your CV (including physical and online resume profiles), by the referees you have noted, and by the educational institutions with whom we may undertake to verify your qualifications with, in accordance with our privacy policy and for recruitment purposes only. For more information on how we process the information you have provided including relevant lawful bases (where relevant) please see our privacy policy which is available on our website.



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