Digital Portfolio Growth Strategist
3 days ago
We are looking for a skilled Digital Portfolio Growth Strategist to join our team at IndusInd Bank.
About the Role:
The successful candidate will be responsible for managing and growing the digital portfolio of our products, including Credit Cards, Personal Loans, and other financial services. This role involves crafting and executing strategies for digital customer acquisition and portfolio management, with a focus on driving growth and increasing revenue.
Key Responsibilities:
A. Customer Acquisition:
- Drive initiatives to increase traffic on our digital platforms, targeting quality leads from new prospects and existing customers.
- Develop and execute cross-selling campaigns to promote our products and services.
- Closely work with the Marketing team to optimize channel mix and reduce costs.
- Analyze user behavior and identify opportunities to improve lead-to-conversion ratios.
- Work closely with the Call Centre team to drive outbound and inbound calling campaigns.
B. Digital Portfolio Management:
- Track and measure key post-acquisition business metrics, such as card activation, spends, delinquency rates, and fee income.
- Ensure timely internal and external reporting on these metrics and portfolio movement.
Requirements:
We are seeking an experienced professional with:
- 4-6 years of experience in growth roles, preferably in digital acquisitions for banks or fintech companies.
- Data-driven approach to campaign execution and portfolio management.
- Prior experience in driving D2C user acquisition campaigns, funnel management, and portfolio handling.
- Familiarity with campaign management tools like MoEngage, Clevertap, Google Analytics, and Adobe.
Salary:
Expected salary range: ₹12,00,000 - ₹20,00,000 per annum, depending on location and experience.
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