Digital Portfolio Strategist

1 day ago


Gurgaon, Haryana, India IndusInd Bank Full time

About the Role

IndusInd Bank is seeking a talented Growth Lead to join our Digital Banking team. As a key member of our team, you will be responsible for leading and growing our digital portfolio for product sales.

The ideal candidate will have 6+ years of experience in a growth role preferably in the financial services or fintech industry. A strong understanding of data-driven acquisition and portfolio management is essential.

We offer a competitive salary package of ₹25-35 lakhs per annum, depending on experience and qualifications.

Job Description

A. Drive Customer Experience and Acquisition

  • Understand customer behaviour and work on initiatives/ levers to increase the take-up of bank's digital products with the objective to source quality leads from new prospects/ target bases
  • Run cross sell campaigns to drive product adoption amongst existing customers of the bank, including customer facing offers
  • Define and manage campaign construct, key business events for campaign targeting and retargeting. Track campaign wise conversions across segments & campaigns modes (campaign analysis, AB testing, funnel optimisation)

B. P&L and Portfolio Management

  • Own the P&L for the relevant business lines and maintain the profitability for the portfolio while taking corrective measures across customer experience, pricing, revenue items etc.
  • Track, measure and improve key post acquisition business metrics - activation, drive spends, portfolio delinquency, loan bounces, fee income, cross sell etc.

Required Skills and Qualifications

  • Bachelor's degree in Business, Finance, or a related field; MBA preferred
  • Tier 1/Tier 2 B school
  • 6+ years of experience in a growth role preferably in the financial services or fintech industry


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