Brand Portfolio Strategist
6 days ago
Establish a prominent brand presence in the market with HealthKart as Brand Portfolio Strategist.
About HealthKart:
We are India's largest health and nutrition-based online marketplace, offering a comprehensive range of products dedicated to various communities.
We have over 200 brands and authorized vendors listed on our website and a presence in modern trade and general trade, as well as on e-commerce platforms like Amazon, Flipkart, and Nykaa.
Purpose of the Role:
As a Brand Portfolio Strategist for Gritzo Kid Nutrition, you will be responsible for developing a compelling brand positioning from scratch.
Your primary goal is to leverage deep industry insights and trends to create impactful communication and content that resonates with consumers.
We seek a digital-first thinker who excels in core product development, possesses a profound understanding of consumer needs, and can translate these insights into actionable strategies.
Ideal Candidate:
The ideal candidate will have 4-8 years of experience in brand management within the FMCG category, particularly in digital-first brands.
A collaborative team player, you should be adept at working with internal teams and external partners, including brand and digital agencies.
Your expertise in positioning, consumer insights, packaging design, and digital communication will be crucial for success.
Key Responsibilities:
- Develop impactful ideas and translate them into end-to-end communication, design language, and online brand properties.
- Drive the product strategy, conceptualize, and lead the journey from ideation to commercialization for new products.
- Create a comprehensive digital strategy across channels, leading the consumer acquisition process. Own social media assets and design engagement strategies.
- Run design prototypes on various digital platforms, ensuring a cohesive consumer journey across touchpoints for 2-3x growth in consumer acquisition.
- Work closely with channel and online teams to drive brand growth and deliver on the annual business plan.
$120,000 - $180,000 per annum (estimated salary)
This role offers a unique opportunity to lead the Gritzo Kid Nutrition brand to new heights as a Brand Manager.
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