Digital Portfolio Strategist
2 days ago
About IndusInd Bank
We are seeking a highly skilled Digital Portfolio Strategist to join our team.
Job Overview
The successful candidate will be responsible for driving customer acquisition and digital portfolio management for our digital products, focusing on Credit Cards and Personal Loans.
Key Responsibilities:
- Develop and execute strategies to increase traffic on our digital platforms, source quality leads from new prospects, and drive product adoption amongst existing customers.
- Closely work with the Marketing team to optimize sourcing channel mix, improve lead-to-conversion ratio, and track campaign-wise conversions across segments and campaigns modes.
- Collaborate with cross-functional teams, including Digital Marketing, Product, SDG, and Analytics, to scale up the assets' digital business.
- Analyse user behavior, identify customer pain points/opportunities, and implement solutions with product teams.
- Work closely with SEO teams to increase organic share of business and engage in SEO and content creation activities, such as blog publishing, website content updates, and meta updates.
- Ensure timely internal and external reporting on key business metrics and portfolio movement.
Requirements:
- MBA/PGDM from Tier 1/Tier 2 B school.
- 4-6 years of post-MBA experience in growth roles, preferably in managing digital acquisitions for banks or fintech companies.
- Data-driven approach to campaign execution and portfolio management.
- Prior experience in driving D2C user acquisition campaigns, funnel management, and portfolio handling for digital businesses/apps.
- Familiarity with campaign management tools like MoEngage, Clevertap, Google Analytics, and Adobe.
Estimated Salary: ₹20,00,000 - ₹35,00,000 per annum, depending on location and experience. We offer a competitive compensation package, comprehensive benefits, and opportunities for professional growth and development.
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