Digital Portfolio Strategist
2 days ago
Job Overview
IndusInd Bank is seeking a seasoned Growth Manager to join its Digital Business build and Digital Transformation agenda. This key role will focus on driving customer engagement, retention, and portfolio growth across channels.
Responsibilities:
- Complete P&L ownership with responsibility for managing the entire customer funnel from onboarding to retention.
- Analyse user behavior data to identify opportunities and create business logics for campaign targeting and retargeting.
- Define and manage key business events for campaign performance optimization.
- Track and optimize campaign performance across segments and campaigns modes.
- Support in implementing various D2C / internal campaigns for driving digital portfolio growth.
Digital Portfolio Management
- Portfolio movement: Track, measure, and improve key channel metrics and business metrics.
- Performance Management: Ensure timely internal and external reporting on portfolio movement.
Requirements:
- MBA from a reputed B-School (preferable).
- Start-up experience (preferable).
- Experience working on Moengage/Clevertap or similar marketing automation software (added advantage).
- 5-8 years of experience driving user engagement/retention for digital apps.
- Growth hacker with strong sense of ownership for work.
Salary Information:
We offer an estimated salary of ₹1200,000 - ₹1800,000 per annum, commensurate with experience and qualifications.
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