Digital Portfolio Strategist

3 weeks ago


Gurgaon, Haryana, India IndusInd Bank Full time

About the role

As a Digital Portfolio Strategist at IndusInd Bank, you will play a pivotal role in driving growth and managing digital portfolios for product sales. This position is crucial to the Digital Banking team, requiring you to craft and execute strategies around customer acquisition and portfolio management. You will work closely with cross-functional teams to scale up digital business assets and manage acquired customers.

Job Responsibilities:

Customer Acquisition

  • Develop initiatives to increase traffic on bank's digital platforms, focusing on quality leads from new prospects/target bases.
  • Run cross-sell campaigns to drive product adoption amongst existing customers, collaborating with the Marketing team to optimize sourcing channel mix and reduce conversion costs.
  • Monitor funnel performance and drop-off rates across channels (Email/SMS/WhatsApp/MPNs) to enhance lead-to-conversion ratios.
  • Create and manage campaign constructs, targeting key business events for campaign targeting and retargeting, tracking conversions across segments and campaign modes.
  • Analyze user behavior and identify customer pain points/opportunities to implement effective solutions.
  • Daily funnel tracking and coordination with relevant teams (credit, ops) to ensure faster case disposal within TATs.

Digital Portfolio Management

  • Track, measure, and improve key post-acquisition business metrics: card activation, drives spends, portfolio delinquency, loan bounces, fee income, and cross-sell.
  • Ensure timely internal and external reporting on key business metrics and portfolio movement on a predefined cadence.

Requirements:

The ideal candidate will have:

  • 4-6 years of post-MBA experience in a growth role, preferably 2-3 years of experience in managing digital acquisitions for a bank/fintech/NBFC.
  • A data-driven approach to campaign execution and portfolio management.
  • Prior experience in driving D2C user acquisition campaigns, funnel management, and portfolio handling for digital businesses/apps.
  • Familiarity with campaign management tools like MoEngage, Clevertap, Google Analytics, and Adobe.

Estimated Salary: ₹1,200,000 - ₹1,800,000 per annum, commensurate with experience and qualifications.



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