
Driving Business Expansion through Performance Marketing and AI Innovation
3 days ago
Unlock Growth and Innovation
TailBlaze is spearheading India's first pet longevity movement, addressing the devastating impact of poor nutrition on pet health. We offer shelf-stable fresh meals with 40-45% protein content, aiming to extend pets' lives.
Role Overview
This full-time remote position involves leading performance marketing strategies, leveraging AI tools for growth, and analyzing data to optimize campaigns. As a key member of our Founding Team, you will collaborate with cross-functional teams and stay updated with industry trends.
Daily tasks include monitoring KPIs, conducting A/B testing, and managing ad platforms. You will drive business expansion while maintaining high standards of performance.
Requirements
- 2-4 years experience in D2C/FMCG performance marketing
- Expert-level proficiency in Meta Ads, Google Ads, and marketplace advertising
- Advanced knowledge of AI tools (ChatGPT, Heygen, Suno AI, Midjourney, etc.)
- Growth hacking mentality and startup spirit
- Prior experience in the pet care or nutrition industry is advantageous
Career Benefits
- Significant ESOPs in a fast-growing startup
- Founding team member in a category-creating company
- Opportunities for AI-first marketing mastery
- Positive impact: Adding years to pets' lives through better nutrition
- Location advantage - lower cost of living in Ahmedabad
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