Client Relationship Management Specialist
1 day ago
We are seeking a highly skilled Client Relationship Management Specialist to join our team at Assembly Global. In this role, you will be responsible for developing and implementing retention marketing strategies using CRM platforms to achieve business objectives mutually set with clients.
Key Responsibilities- Develop, implement, and manage retention marketing strategies using CRM platforms to achieve business objectives mutually set with clients.
- Optimize promotional campaigns and automated journeys as per the best content, targeting, and timings.
- Analyze data related to CRM campaigns and experiments, regularly report on performance, and recommend future improvements.
- Work with the content team (copywriters and designers) to develop high-quality content briefs and creative assets.
- Lead an experimentation culture and perform A/B testing to optimize clients' campaigns.
- Work with the engineering team to implement, maintain, or upgrade CRM features/requirements.
- Perform competitor analysis and stay up-to-date on competitor campaigns – advising clients on future tactics.
- Manage and safeguard resources on clients' behalf such as platform, datasets, content with utmost trust.
- Stay compliant and updated on the latest data protection regulations.
To be successful in this role, you will need:
- 2-3 years' experience in a CRM role, with proven success in developing and implementing retention/loyalty/CRM strategies.
- Proficiency in marketing automation platforms such as Salesforce, Braze, MoEngage, CleverTap, Insider, etc.
- A strong understanding of marketing automation strategies, workflows, and best practices.
- Experience in data analysis and segmentation to drive targeted and personalized campaigns.
- Excellent communication skills to coordinate with cross-functional teams and stakeholders.
- The ability to manage multiple projects simultaneously and meet deadlines.
- Knowledge of HTML and CSS for email template customization and landing page optimization.
- Experience with using complementary tools such as Google Analytics, Adjust, Gameball, Mixpanel, branch, etc.
- Strong Excel and PowerPoint skills to interpret data insights and present back to the business/clients.
We offer a competitive salary range of ₹15,00,000 - ₹25,00,000 per annum, depending on your experience and qualifications. Additionally, we provide a comprehensive benefits package, including health insurance, retirement savings, and paid time off.
This is a full-time position based in Bangalore, and we require a candidate who can work with clients across the MENA region with a focus on the GCC. If you are a motivated and experienced professional looking for a new challenge, please submit your application.
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