Data-Driven Amazon Strategist
5 days ago
Job Title: Data-Driven Amazon Strategist
About Us:
Viral Internet Brands is a dedicated support office serving e-commerce brands of our parent company in France. Based in Bangalore, India, we are the operational backbone for performance marketing, growth strategies, and marketplace optimization.
Role Overview:
We are seeking a senior-level professional to lead Amazon efforts, maximizing sales, visibility, and ROI. You will own end-to-end strategy for our e-commerce brands on Amazon, utilizing advanced tools to optimize product listings, drive Sponsored Ads performance, and execute full-funnel sales strategies.
Key Responsibilities:
- 1. Marketplace Strategy & Optimization:
- Develop and execute comprehensive Amazon strategies to boost product visibility, sales, and profitability.
- Optimize product listings with SEO-rich titles, descriptions, bullet points, and backend keywords to maximize discoverability.
- Manage Amazon A+ Content and Brand Stores to enhance brand presence and improve customer experience.
- 2. Sponsored Ads Management:
- Plan, create, and optimize Sponsored Ads campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display Ads.
- Implement data-driven bidding strategies and automation techniques to improve ROAS and minimize ACOS.
- Conduct ongoing performance analysis to refine campaign targeting and ensure budget efficiency.
- 3. Full-Funnel Sales Optimization:
- Integrate Amazon advertising efforts with broader full-funnel strategies to drive awareness, consideration, and conversion.
- Collaborate with content and creative teams to ensure ad assets align with brand messaging and target audience expectations.
- 4. Pricing & Competitor Analysis:
- Conduct in-depth competitor analysis to identify pricing trends and optimize pricing strategies for competitive positioning.
- Leverage tools like Helium 10, Jungle Scout, or Keepa to monitor market trends, sales rank, and product performance.
- 5. Performance Analytics & Reporting:
- Track key performance indicators (KPIs) such as CTR, ROAS, ACOS, conversion rates, and sales velocity.
- Build custom dashboards using tools like Amazon Advertising Console, Seller Central, and Data Studio to report actionable insights.
- Identify growth opportunities through marketplace trend analysis and implement data-backed solutions.
- 6. Cross-Functional Collaboration:
- Work closely with the French head office to align Amazon strategies with broader brand goals.
- Partner with SEO, paid media, and analytics teams to ensure consistency across marketing channels.
- 7. Stay Ahead of Trends:
- Keep updated on Amazon algorithm changes, advertising features, and emerging marketplace tools.
- Experiment with new ad formats and optimization techniques to maintain a competitive edge.
Required Skills & Qualifications:
- Minimum 3-5 years of experience managing Amazon Marketplace accounts, with a proven track record of driving sales growth and improving ROI.
- Proficient in Amazon Seller Central, Amazon Advertising Console, and Amazon Brand Analytics.
- Advanced knowledge of tools like Helium 10, Jungle Scout, Keepa, and Data Studio.
Estimated Salary: ₹6,00,000 – ₹10,00,000 per year
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