E-Commerce Marketing Strategist for Amazon Pay
2 weeks ago
About the Role
We are looking for a results-driven E-Commerce Marketing Strategist to join our team at Amazon Pay (India) Private Limited.
As an E-Commerce Marketing Strategist, you will be responsible for driving customer research, go-to-market strategies, and end-to-end planning and execution for new categories on Amazon. You will partner with leadership to translate customer insights into actionable recommendations, sharpen product constructs, and enhance customer value propositions.
You will propose, plan, and execute new go-to-market initiatives to drive awareness, preference, and trial with minimal oversight. You will work closely with business and technical teams to achieve adoption goals.
The ideal candidate will have 2+ years of professional marketing experience, proficiency in Excel, and the ability to learn in-house tools quickly. You will be detail-oriented, capable of handling multiple projects simultaneously, and able to take direction while managing uncertainties.
Key Responsibilities
- Structuring surveys, interviews, and customer immersions to learn about customer needs and behavior
- Tracking and analyzing customer needs based on customer behaviors, identifying problems and opportunities, and responding accordingly
- Planning and executing the yearly/quarterly/monthly marketing calendar, working with marketing teams and partners to align on target customer definitions, customer value propositions, and co-marketing goals
- Developing, testing, and analyzing new merchandising tactics that sell products across all categories and increase conversion rates
- Driving online marketing channels such as SEO, SEM, Display, and Affiliates/Associates in coordination with respective channel managers
- Driving offline marketing channels for BTL activation
- Developing compelling strategic input documents and creative briefs for creative development
Salary: ₹18,00,000 - ₹22,00,000 per annum
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