Data-Driven Digital Growth Strategist

2 days ago


Bengaluru, Karnataka, India Orange Business Full time
Role Overview

We are seeking a highly skilled Data-Driven Digital Growth Strategist to join our dynamic team at Orange Business. This key role will play a pivotal part in driving the digital growth of our organization by leveraging data analysis and insights.

Key Responsibilities:

  • Analyse vast amounts of digital data to identify trends, opportunities, and areas for improvement, providing actionable recommendations to drive business growth and optimization.
  • Design and execute complex data analyses to optimize digital journeys, increase user satisfaction, and drive customer acquisition and engagement.
  • Collaborate with cross-functional teams to develop marketing strategies that effectively promote our products and services through digital channels.
  • Support the implementation of data-driven digital marketing campaigns and analyse their effectiveness, making informed decisions for future initiatives.
  • Conduct in-depth analyses of website click stream data to make recommendations for improving website effectiveness.
  • Present complex data insights to senior leaders through effective storytelling, ensuring they have the information needed to make informed decisions.
  • Foster strong relationships with senior product owners, business owners, IT developers, and managers to drive growth strategy and ensure alignment.
About You

To succeed in this role, you will need:

  • More than 12 years of expertise in analysing digital data and driving the effectiveness of marketing campaigns and conversion optimisation, with extensive experience in interpreting complex data sets.
  • Extensive experience in leveraging diverse sources of data (digital tools, UX analytics tools, customer feedback tools) to create compelling analyses-backed recommendations for digital growth.
  • Strong knowledge of A/B testing and experimentation and the ability to incubate such programs in an organisation.
  • Effective communication and interpersonal skills, with the ability to influence cross-functional stakeholders without authority.
  • Proven experience working in a global organisation with teams and stakeholders based in multiple countries.
  • A sound understanding of concepts of digital marketing, conversion rate optimisation, and eCommerce.
Requirements
  • Bachelor's or Master's Degree in Data Science, Statistics, Computer Science, Information Technology, or a related field.
  • Relevant certifications in data analysis tools and platforms (Google Analytics Certification, Google Cloud Platform Certification) are highly valued.
What We Offer
  • A competitive salary of approximately $120,000 per annum.
  • A dynamic and international work environment, providing opportunities for professional growth and development.
  • The opportunity to work on cutting-edge projects, driving digital transformation and innovation.


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