Data-Driven Digital Growth Strategist
2 days ago
We are seeking a highly skilled Data-Driven Digital Growth Strategist to join our dynamic team at Orange Business. This key role will play a pivotal part in driving the digital growth of our organization by leveraging data analysis and insights.
Key Responsibilities:
- Analyse vast amounts of digital data to identify trends, opportunities, and areas for improvement, providing actionable recommendations to drive business growth and optimization.
- Design and execute complex data analyses to optimize digital journeys, increase user satisfaction, and drive customer acquisition and engagement.
- Collaborate with cross-functional teams to develop marketing strategies that effectively promote our products and services through digital channels.
- Support the implementation of data-driven digital marketing campaigns and analyse their effectiveness, making informed decisions for future initiatives.
- Conduct in-depth analyses of website click stream data to make recommendations for improving website effectiveness.
- Present complex data insights to senior leaders through effective storytelling, ensuring they have the information needed to make informed decisions.
- Foster strong relationships with senior product owners, business owners, IT developers, and managers to drive growth strategy and ensure alignment.
To succeed in this role, you will need:
- More than 12 years of expertise in analysing digital data and driving the effectiveness of marketing campaigns and conversion optimisation, with extensive experience in interpreting complex data sets.
- Extensive experience in leveraging diverse sources of data (digital tools, UX analytics tools, customer feedback tools) to create compelling analyses-backed recommendations for digital growth.
- Strong knowledge of A/B testing and experimentation and the ability to incubate such programs in an organisation.
- Effective communication and interpersonal skills, with the ability to influence cross-functional stakeholders without authority.
- Proven experience working in a global organisation with teams and stakeholders based in multiple countries.
- A sound understanding of concepts of digital marketing, conversion rate optimisation, and eCommerce.
- Bachelor's or Master's Degree in Data Science, Statistics, Computer Science, Information Technology, or a related field.
- Relevant certifications in data analysis tools and platforms (Google Analytics Certification, Google Cloud Platform Certification) are highly valued.
- A competitive salary of approximately $120,000 per annum.
- A dynamic and international work environment, providing opportunities for professional growth and development.
- The opportunity to work on cutting-edge projects, driving digital transformation and innovation.
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