Digital Growth Strategist

7 days ago

Bengaluru, Karnataka, India Fawwnity Full time

About Fawwnity:

Fawwnity is a dermatologist-founded skincare brand that combines medical expertise with clean, biocompatible formulations to meet diverse skin needs.

Key Responsibilities:

1. Paid Advertising Strategy:

Develop and execute paid advertising strategies across Google Ads, Meta Ads, and other digital platforms to optimize ROAS, CAC, and growth.

Manage budgets, conduct A/B testing, and refine campaigns for maximum efficiency.

2. Growth Strategy Development:

Formulate and execute a full-funnel growth strategy to drive customer acquisition, retention, and lifetime value across multiple channels.

Analyze market trends and customer behavior to identify new growth opportunities and optimize conversion rates.

3. Creative Strategy & Campaign Execution:

Lead the development of creative strategies that resonate with Fawwnity's target audience and reflect the brand's unique identity.

Partner with content, design, and branding teams to produce data-driven ad creatives, ensuring consistency across campaigns.

4. SEO & Organic Growth:

Own and execute SEO strategies to drive long-term organic growth, focusing on technical SEO, content optimization, and keyword strategy.

Collaborate with content teams to create high-quality, search-optimized content that educates and engages users.

5. Influencer Marketing & Strategic Partnerships:

Build and manage influencer marketing campaigns that align with Fawwnity's brand values, leveraging partnerships with relevant influencers and affiliate programs.

Identify and establish strategic brand collaborations and partnerships to enhance customer acquisition and increase brand visibility.

6. Conversion Rate Optimization (CRO):

Lead CRO efforts to improve on-site performance, enhance user experience, and increase conversion rates across key touchpoints.

Conduct A/B testing on product pages, checkout flows, and user interfaces to identify opportunities for improving conversion metrics.

7. Retention & Lifecycle Marketing:

Develop and execute comprehensive email marketing, SMS, and push notification strategies aimed at improving customer retention and maximizing lifetime value.

Use customer data to segment audiences, delivering personalized and timely campaigns to boost engagement and reduce churn.

8. Data Analytics & Performance Reporting:

Continuously monitor key performance indicators (KPIs) across all growth channels, using data insights to refine strategies and drive performance improvements.

Provide detailed growth reports and analysis to the executive team, offering actionable insights and recommendations based on data trends.

9. Leadership & Cross-Functional Collaboration:

Lead, mentor, and grow a team of performance marketers, SEO specialists, and growth strategists, fostering a collaborative and innovative work environment.

Work closely with cross-functional teams to ensure a cohesive approach to growth.

What We Offer:

  • Alternate Saturdays off for work-life balance.
  • 1 Privilege Leave and 1 Menstrual/Sick Leave per month for flexibility and well-being.
  • Monthly Team Dinners to foster a collaborative team environment.
  • Competitive salary with performance-based bonuses.
  • Opportunities for rapid career growth in a fast-paced, innovative D2C brand.
  • The chance to shape and execute high-impact growth strategies driving the future success of the brand.

Requirements:

  • Proven track record in scaling D2C brands through paid advertising, SEO, and creative growth strategies.
  • Thrives in a fast-paced, growth-driven environment with a hustle mindset.
  • Highly analytical, data-driven, and capable of taking full ownership of growth channels.
  • Deep understanding of D2C growth mechanics and a desire to lead impactful campaigns.

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