Digital Media Strategist

1 month ago


Bengaluru, Karnataka, India H&M Group Full time

**Job Description**

We are seeking a highly skilled Digital Media Strategist to lead our regional growth efforts. As the Performance Media Lead, you will drive sales growth through various digital performance channels, collaborating with cross-functional teams to achieve aligned goals.

This role involves analyzing complex data to identify trends and make informed decisions, optimizing media campaigns and investments using tools like Google Analytics and advertising platforms.

Key Responsibilities:

  • Develop comprehensive media plans that align with business objectives, considering target audience, competitive landscape, and effective media channels.
  • Lead regional collaborations and agency teams to deliver according to customer, brand, and media guidelines.
  • Drive regional SEO actions and steer initiatives to promote customer growth, retention, and sales.
  • Provide data-driven insights on performance media spend and customer/revenue forecasts for the region.

**Required Skills and Qualifications**

To succeed in this role, you should possess:

  • A strong analytical and strategic profile, with skills to interpret complex data and take action.
  • Extensive knowledge of performance channels operations and algorithms (SEM, Social, Affiliate, Display).
  • Broad digital marketing knowledge and a strategic thinker who understands total market dynamics.
  • Strategic experience with digital channels and their role in customer acquisition and retention.
  • Effective collaboration skills in a cross-functional role across different geographies.

**Benefits**

H&M Group offers an attractive benefits package with extensive development opportunities worldwide. Our employees receive a staff discount card, usable on all H&M Group brands in stores and online, as well as inclusion in our H&M Incentive Program – HIP.

**Estimated Salary:** ₹1,200,000 - ₹1,800,000 per annum, based on qualifications and experience.



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