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Digital Social Media Strategist

4 weeks ago

Bengaluru, Karnataka, India LWYD Interactive Full time
Digital Social Media Strategist

At LWYD Interactive, we're seeking a highly skilled Digital Social Media Strategist to join our dynamic marketing team.

About the Role:

We are looking for a creative and strategic thinker who can develop and execute comprehensive social media strategies aligned with our brand objectives. As a Digital Social Media Strategist, you will be responsible for managing our online presence, driving engagement across various social media platforms, and staying up-to-date with the latest trends and best practices.

Main Responsibilities:

  • Develop and implement social media strategies that increase brand awareness, engagement, and drive website traffic.
  • Create and curate compelling and shareable content for various social media platforms.
  • Manage and maintain our social media accounts, ensuring consistent brand voice and visual identity across all channels.
  • Monitor and analyze social media performance metrics, generate reports, and provide insights to optimize strategies and campaigns.
  • Engage with our online community by responding to comments, messages, and inquiries promptly and in a professional manner.
  • Collaborate with cross-functional teams to align social media efforts with broader marketing initiatives, product launches, and campaigns.
  • Stay informed about relevant legal and regulatory requirements pertaining to social media, ensuring compliance in all activities.

Requirements:

  • A minimum of 1-2 years experience working on medium or large brands only.
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven work experience as a Social Media Manager or similar role, with a strong portfolio showcasing successful social media campaigns.
  • Deep understanding of various social media platforms, their respective strengths, and best practices for content creation, engagement, and growth.
  • Excellent written and verbal communication skills, with the ability to craft engaging and persuasive content.
  • Strong analytical skills with the ability to interpret data and draw actionable insights.
  • Creative thinker with a keen eye for visual aesthetics and storytelling.
  • Ability to work independently, manage multiple projects simultaneously, and meet deadlines.
  • Up-to-date knowledge of current trends, tools, and innovations in social media marketing.

Compensation Package:

The estimated salary for this position is $65,000 - $80,000 per year, depending on qualifications and experience.