Senior Google Ads Campaign Manager
6 days ago
Eskimo Advertising Factory is a cutting-edge advertising agency in Chennai, established in 2007. We specialize in Digital Marketing, producing Ad Films, Corporate Films, Print Ads, and Television media, offering creative solutions to promote our clients' products and services.
Job OverviewThe Senior Google Ads Campaign Manager plays a critical role in the technical implementation, management, and optimization of Google Ads campaigns. This position involves ad trafficking, troubleshooting technical issues, and ensuring accurate and efficient campaign execution.
Key Responsibilities:- Create and manage Google Ads campaigns across Search, Display, & UAC.
- Research and create a comprehensive media plan for online marketing, considering all media platforms.
- Performance Optimization: Monitor and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI.
- Reporting & Analytics: Generate insightful reports to communicate actionables, campaign performance, and ROI to stakeholders.
- A/B Testing: Conduct A/B tests on ad copy, creatives, and landing pages to enhance campaign performance.
- Technical Troubleshooting: Identify and resolve technical issues related to ad delivery, tracking discrepancies, and ad disapprovals.
- Collaboration: Work closely with client and design teams to ensure campaign success.
- Competitor Research: Periodically monitor and evaluate competitor best practices to stay ahead and grow market share.
- Automation: Utilize Google Scripts/rules to automate repetitive tasks and optimize campaign management.
- Industry Trends: Stay ahead in the constantly evolving digital marketing landscape.
- Education: Bachelor's degree in Marketing, Advertising, Computer Science, Statistics, or a related field.
- Experience: 3-6 years of experience in digital ad operations with a focus on Google Ads.
- Skills:
- Proficiency in Google Ads, Google Ads Editor, Tag Manager, Google Analytics.
- Excellent data handling and insight generation skills, proficiency in Excel & PPT.
- Experience with Microsoft Ads (Bing), Facebook, affiliate marketing a plus.
- Excellent problem-solving skills and attention to detail.
- Ability to manage multiple campaigns and projects simultaneously.
To learn more about us, visit https://eskimostudios.com/
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