Digital Campaign Strategist

2 weeks ago


Chennai, Tamil Nadu, India dentsu Full time

The purpose of this role is to oversee campaign management across Dentsu clients within the Addressable team.

Key Responsibilities:

  • Collaborate with the internal media team to ensure accurate tracking and continuous monitoring of campaigns.
  • Work closely with the Media team to identify, report, and resolve technical issues.
  • Provide detailed weekly revenue forecasts and address billing inquiries for monthly performance activity.
  • Offer technical expertise to communicate with clients and explain campaign progress or address blocking issues.
  • Create campaign proposals incorporating tactics aligned with overall advertiser goals.
  • Extract data from ad server interfaces and combine it with DSP data points as needed.
  • Maintain in-depth knowledge of the Programmatic ecosystem, staying up-to-date with new ad technology functionality and exploring potential opportunities.
  • Contribute to updating best practices and offering insights on improving campaign effectiveness.
  • Share consultative ideas with the Operation, Account, and Commercial teams to enhance pitching new business and campaign improvements.

Compensation: The estimated annual salary for this position is $120,000 - $180,000, commensurate with experience.



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