Meta Ads Specialist

2 days ago


Chennai, Tamil Nadu, India Mouseback Limited Full time
Job Description

We are seeking a skilled Meta Ads Specialist to join our digital marketing team at Mouseback Limited. This role involves managing and optimizing Facebook & Instagram advertising campaigns to drive growth and performance for our clients.

Key Responsibilities:
  • Develop and execute high-performing campaign strategies, including audience targeting and performance analysis.
  • Collaborate with graphic designers, content creators, and data analysts to ensure successful campaign execution.
  • Manage multiple campaigns simultaneously, ensuring deadlines are met while maintaining attention to detail in tracking and optimizing ads.
Requirements:
  • Deep understanding of Meta Ads Manager, Power Editor, and related tools for creating, monitoring, and optimizing campaigns.
  • Ability to design and implement A/B tests for ads, creative elements, targeting, and bidding strategies to optimize performance.
  • Expertise in audience segmentation, including custom audiences, lookalike audiences, and retargeting strategies.
  • Proficiency in Google Analytics and Meta's native analytics tools to track and measure campaign performance.
  • Proven experience managing and optimizing ad spend, including experience with large-scale budgets and understanding ROI/ROAS calculations.
  • Up-to-date with the latest Meta Ads policies, algorithms, and best practices for different industries or verticals.
  • Familiarity with pixels, tracking codes, and conversion tracking setup. Knowledge of HTML/CSS is a plus for troubleshooting issues related to ad rendering or website performance tracking.
What We Offer:
  • A competitive salary of approximately £35,000 per annum, based on location and industry standards.
  • The opportunity to work with a skilled & supportive team and have exposure to great client projects.
  • Professional development opportunities to enhance your skills and knowledge in digital marketing.

M mouseback Limited is a UK-based Digital Marketing Agency with a back office in India. We specialize in digital advertising via Google, Meta & Bing Ads. We are a Google Partner agency, with a track record of stellar performance for UK clients.


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