Digital Marketing Strategist

2 weeks ago


Chennai, Tamil Nadu, India Remitbee India Private Limited Full time
Job Summary:

We are seeking a highly skilled Digital Marketing Specialist to join our team at Remitbee India Private Limited. The ideal candidate will have a solid background in digital marketing, with a focus on email marketing, copywriting, and customer engagement platforms.

Main Responsibilities:

- Develop and execute effective email marketing campaigns to engage customers and increase conversion rates.
- Craft compelling copy for marketing materials, email campaigns, landing pages, and other customer-facing content.
- Work with platforms like Braze or similar to optimize customer engagement and personalization.
- Implement Conversion Rate Optimization (CRO) strategies across various channels to improve key performance metrics.
- Maintain and strengthen the company's brand voice and identity across all digital channels.

Additional Tasks:

- Collaborate with the team to strategize around Google and Meta ads and optimize ad performance.
- Design and run A/B tests across email, landing pages, and other digital assets to improve campaign performance.
- Manage marketing budgets, ensuring efficient spend and optimal ROI.
- Analyze marketing performance data and report insights to optimize future campaigns.

Requirements:

- 3+ years of experience in digital marketing, with a focus on email marketing, copywriting, and customer engagement platforms.
- Strong knowledge of Conversion Rate Optimization (CRO) and branding strategies.
- Familiarity with Google and Meta ads (strategy).
- Experience in running A/B tests and data analysis.
- Strong reporting and budget management skills.

Preferred Qualifications:

- SEO knowledge and experience.
- Influencer marketing experience.
- Experience in marketing mobile apps.

Work Environment:

We offer a comprehensive health benefits package, flexible work environment, and opportunities for professional development. We are a multicultural, inclusive workplace that fosters collaboration and innovation across global teams.

Language: English.

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