Digital Marketing Strategist

4 weeks ago


Chennai, Tamil Nadu, India Optisol Business Solutions Private Limited Full time

Job Title: Digital Marketing Strategist

Job Summary:

We are seeking a highly skilled Digital Marketing Strategist to join our team at OptiSol Business Solutions Private Limited. As a Digital Marketing Strategist, you will be responsible for developing and executing comprehensive digital marketing campaigns to drive brand awareness, lead generation, and sales for our software products.

Key Responsibilities:

  • Develop and execute data-driven digital marketing campaigns across various channels like Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Content Marketing, and Email Marketing.
  • Conduct keyword research, competitor analysis, and market research to inform campaign strategies.
  • Create high-quality content (blogs, articles, social media posts, etc.) that is engaging, informative, and optimized for search engines.
  • Manage and optimize website content and landing pages to improve conversion rates.
  • Manage social media accounts, create engaging content, and run targeted social media advertising campaigns.
  • Analyze campaign performance using web analytics tools (e.g., Google Analytics) and identify areas for improvement.
  • Generate reports and track key performance indicators (KPIs) to measure the success of marketing campaigns.
  • Stay up to date with the latest digital marketing trends and technologies.
  • Collaborate with the sales team to understand customer needs and develop marketing strategies that align with sales goals.

Requirements:

  • 3+ years of experience in digital marketing with a proven track record of success.
  • Experience in software product sales is a strong plus.
  • Strong understanding of SEO, SEM, SMM, Content Marketing, and Email Marketing principles.
  • Excellent analytical skills with experience in using web analytics tools (e.g. Google Analytics).
  • Excellent written and verbal communication skills.
  • Ability to create compelling and engaging content.
  • Ability to work independently and manage multiple projects simultaneously.
  • Strong time management and organizational skills.
  • Passion for digital marketing and staying up to date with the latest trends.


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