Meta Ads Specialist

5 days ago


Chennai, Tamil Nadu, India Mouseback Full time

Job Title: Meta Ads Specialist

We are seeking a skilled Meta Ads Specialist to manage and optimize Facebook & Instagram advertising campaigns, driving growth and performance for our clients.

The ideal candidate will have experience in campaign strategy, audience targeting, and performance analysis.

Key Responsibilities:

  • Manage and optimize Facebook & Instagram advertising campaigns.
  • Develop and implement effective campaign strategies to drive growth and performance.
  • Analyze campaign performance using Google Analytics and Meta's native analytics tools.
  • Design and implement A/B tests for ads, creative elements, targeting, and bidding strategies.
  • Expertise in audience segmentation, including custom audiences, lookalike audiences, and retargeting strategies.
  • Proven experience managing and optimizing ad spend, including experience with large-scale budgets.
  • Up-to-date with the latest Meta Ads policies, algorithms, and best practices for different industries or verticals.

About Us:

Mouseback is a UK-based Digital Marketing Agency with a back office in India. We specialize in digital advertising via Google, Meta & Bing Ads. We are a Google Partner agency, with a track record of stellar performance for UK clients.

We are a progressive employer and support the career development and growth of ambitious individuals. Our team comprises skilled professionals who work together to deliver exceptional results for our clients.


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