Senior Ads Campaign Specialist, Growth US IC
3 weeks ago
About the Role
We are seeking a highly motivated and experienced Senior Ads Campaign Specialist to join our team at ADCI MAA 15 SEZ. As a Senior Ads Campaign Specialist, you will be responsible for working with new and existing advertisers to understand the scope within Amazon Advertising programs to grow their business.
Key Responsibilities
- Serve as the main point of contact for advertisers and act as an enabler to their sales & marketing initiatives via 1:1 outreach programs, displaying dedication to delivering first-class service and online advertising solutions.
- Educate advertising products on Amazon Advertising offering. Also, help analyze campaign performance against key metrics to identify, recommend, and implement optimizations to help advertisers meet their business goals.
- Understand Performance Advertising and use various tools and techniques to fix campaign set-up and provide related campaign optimization support.
- Provide education to advertisers on Amazon Advertising products via 1:1 programs and online trainings.
- Respond promptly & accurately to advertiser queries and help them resolve issues with regards to their campaigns.
- Troubleshoot any technical or implementation issues, collaborating with internal teams to develop quick and sound solutions, provide feedback to the marketing and product development teams to improve advertiser experience.
- Identify opportunities to improve designed Amazon products based on customer feedback, data analysis, and feature gaps with competitive products.
- Take complete ownership for a portfolio of accounts – Standard and High Value advertisers.
- Open for communication via phone, chat, and other means with customers.
- Analyze account performance against key metrics to identify, recommend, and implement optimization solutions to increase efficiency and meet clients' KPIs.
- Analyze data trends and create keywords lists, bids, and budget suggestions; gather and analyze data at account/campaign/industry level.
- Monitor and communicate campaign progress through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns.
- Work with Account Management, Sales & Marketing, and Product teams to identify and solve issues blocking advertiser performance.
- Prepare documents around best practices, SOPs, and framework for innovations.
- Identify opportunities to improve Amazon Advertising's product based on customer feedback, data analysis, and feature gaps with competitive products.
- Mentor new joiners and bring them up to speed with regards to program and process.
Requirements
- Bachelor's or Postgraduate Degree in Digital Marketing or related streams.
- Proven work experience of 4-6 years in sales/marketing efforts (Performed role of an Individual Contributor for 2 years is an advantage).
- Prior experience of managing global clients along with owning up their individual performance goals.
- Superior verbal and written communication skills as demonstrated by experience.
- Advanced computer literacy especially in Microsoft Office applications – Excel, Access, Word, and PowerPoint.
- Sound judgment and flexibility in balancing program requirements, tight deadlines, and keeping people and projects moving on schedule.
- Desire to work in a fast-paced, challenging, and ambiguous environment.
- An organized approach and a real team player who is willing to roll up sleeves.
- Flexible to work in rotational shifts.
About ADCI MAA 15 SEZ
At ADCI MAA 15 SEZ, we strive to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and we endeavor to offer our customers the lowest possible prices. We operate retail websites in 15 countries, offering millions of products in more than 40 categories worldwide, and we still like to work hard, have fun, and make history.
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