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Digital Campaign Specialist

2 months ago


Chennai, Tamil Nadu, India dentsu Full time
Job Description

The purpose of this role is to implement and execute Display campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.

Job Title: Digital Campaign Specialist - Display

Job Description:

As a Digital Campaign Specialist, you will be responsible for monitoring and managing digital campaigns in ad serving systems such as DoubleClick Campaign Manager (Google Campaign Manager) and DoubleClick Bid Manager (Google Display & Video 360), DCM. You will establish KPIs for all programs while continuously tracking performance with post-campaign analysis and reporting to ensure marketing efforts are delivering expected business outcomes.

You will manage receipt, testing, and any required technical adjustment of creative in time for campaign launch. Additionally, you will have an expert understanding of campaign management methodology/tools, including the ability to identify, optimize and resolve campaign related issues.

Key responsibilities include flawlessly executing end-to-end campaigns, liaising with key internal and external stakeholders, while communicating campaign progress and applying learnings in future campaigns. You will also work closely with internal/external teams and act as a post-sale contact to understand and communicate the technical requirements of campaigns.

In addition, you will pull and analyze reporting from 1st and 3rd party systems. Identify and investigate 3rd party discrepancies as necessary. Differentiate between 1st and 3rd party delivery for billing. Ensure timely, accurate, and successful delivery in full of all campaign components. Schedule and run periodic campaign status update meetings with the respective stakeholders.

Estimated salary: $80,000 - $110,000 per year based on location and experience.