Digital Marketing Campaign Manager

2 days ago


Chennai, Tamil Nadu, India Eskimo Advertising Factory Full time
About Eskimo Advertising Factory
Established in 2007, we are a leading advertising agency in Chennai, specializing in Digital Marketing. Our experienced team provides innovative solutions for our clients.

The Role
We are seeking a skilled Performance Marketing - Google Ads Campaign Manager to join our team. The ideal candidate will have strong technical skills and a deep understanding of Google Ads. The role involves ad trafficking, troubleshooting technical issues, and ensuring accurate campaign execution.

Key Responsibilities
Campaign Setup and Management: Create and manage Google Ads campaigns across Search, Display, & UAC.
● Research and create a media plan for online marketing, considering all media platforms.
Performance Optimization: Monitor and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI.
● Generate insightful reports to communicate actionable insights, campaign performance, and ROI to stakeholders.
● Conduct A/B tests on ad copy, creatives, and landing pages to enhance campaign performance.
● Identify and resolve technical issues related to ad delivery, tracking discrepancies, and ad disapprovals.
● Collaborate with client and design teams to ensure campaign success.
● Periodically monitor and evaluate competitor best practices to stay ahead and grow market share.
● Utilize Google Scripts/rules to automate repetitive tasks and optimize campaign management.
● Stay up-to-date with the constantly evolving digital marketing landscape.

Requirements
● Education: Bachelor's degree in Marketing, Advertising, Computer Science, Statistics, or a related field.
● Experience: 3-6 years of experience in digital ad operations with a focus on Google Ads.
● Skills:
o Proficiency in Google Ads, Google Ads Editor, Tag Manager, Google Analytics.
o Excellent data handling and insight generation skills, proficiency in Excel & PPT.
o Experience with Microsoft Ads (Bing), Facebook, affiliate marketing is a plus.
o Excellent problem-solving skills and attention to detail.
o Ability to manage multiple campaigns and projects simultaneously.
o Can handle multiple clients

Expertise Needed:
Google Ads: Create and Optimize effective Google Ad campaigns,
expertise in -
Google Search Ads
Google Display Network
Google Video Ads
Performance Max
Google Shopping Ads
Facebook Ads: Create and Optimize effective Facebook Ad campaigns,
expertise in -
Lead Generation Campaigns
Conversion Campaigns
Catalogue Ads

Salary Range:
₹750,000 - ₹1,000,000 per annum.

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