Digital Marketing Campaign Manager

4 days ago


Chennai, Tamil Nadu, India Workafella Full time

About Workafella:

We're a dynamic ecosystem that inspires seamless productivity and quality thinking. Our high-energy workspaces are designed to fuel creativity, collaboration, and innovation.

At Workafella, we believe in the luxury of productivity. That's why we've created vibrant workspaces in Mumbai, Chennai, Hyderabad, and Bangalore where exciting events and meaningful interactions add value to our business.

Job Overview:

The Digital Marketing Campaign Manager is responsible for planning, executing, and optimizing online advertising campaigns across various digital platforms. This role requires a strong analytical mind, creative problem-solving skills, and a deep understanding of digital marketing strategies.

Key Responsibilities:

  • Develop and implement comprehensive digital advertising strategies to drive business growth.
  • Identify target audiences and create detailed customer personas to inform campaign decisions.
  • Set clear objectives and key performance indicators (KPIs) for each campaign to measure success.
  • Manage the day-to-day execution of digital ad campaigns on platforms such as Google Ads, Facebook, Instagram, LinkedIn, Twitter, and others.
  • Write compelling ad copy and collaborate with designers to create engaging visuals.
  • Ensure campaigns are launched on time and within budget.
  • Monitor and analyze campaign performance data to identify trends and insights.
  • Optimize campaigns to improve performance metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
  • Conduct A/B testing to continuously improve ad effectiveness.
  • Allocate and manage advertising budgets across multiple campaigns and platforms.
  • Track spending and adjust budgets based on performance and goals.
  • Generate detailed reports on campaign performance and present findings to stakeholders.
  • Communicate regularly with clients or internal teams to provide updates and recommendations.
  • Stay up-to-date with the latest industry trends and best practices.
  • Collaborate with marketing, sales, and creative teams to align advertising efforts with overall marketing strategy.

Requirements:

  • Bachelor's degree in Marketing, Advertising, Business, or a related field.
  • Proven experience as a Digital Ads Manager or in a similar role.
  • Proficiency in digital advertising platforms (Google Ads, Facebook Ads Manager, etc.).
  • Strong analytical skills and experience with web analytics tools (Google Analytics, etc.).
  • Excellent written and verbal communication skills.
  • Ability to manage multiple projects and meet deadlines.
  • Creative thinker with a results-oriented mindset.

Salary: ₹800,000 - ₹1,200,000 per annum.



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