Digital Marketing Campaign Lead

2 days ago


Chennai, Tamil Nadu, India Colan Infotech Pvt Ltd Full time

About Colan Infotech Pvt Ltd

We are seeking an experienced Digital Marketing Campaign Lead to join our team. As a key member of our marketing department, you will play a crucial role in driving our online presence and achieving our business goals.

Job Summary

The Digital Marketing Campaign Lead will be responsible for developing and executing winning PPC campaigns across various platforms (e.g., Google Ads, Bing Ads) to achieve targeted marketing objectives. You will analyze large datasets and generate actionable insights to inform campaign strategies, ensuring maximum return on investment (ROI).

Key Responsibilities:

  • Campaign Development: Develop and execute winning PPC campaigns across various platforms (e.g., Google Ads, Bing Ads) to achieve targeted marketing objectives.
  • Data Analysis: Analyze large datasets and generate actionable insights to inform campaign strategies, ensuring maximum return on investment (ROI).
  • Budget Management: Manage PPC budgets effectively and ensure efficient allocation of resources.
  • Team Collaboration: Collaborate with cross-functional teams to identify opportunities and implement effective marketing strategies.

Requirements:

  • Experience: 5+ years of experience in PPC campaign management, ideally in a leadership role.
  • Skills: Proven track record of success in driving results through paid search advertising, strong analytical skills, in-depth knowledge of PPC best practices, bidding strategies, and platform-specific requirements (e.g., Google Ads, Bing Ads), excellent communication and presentation skills.

What We Offer:

A competitive salary of $120,000 - $180,000 per annum, depending on experience.



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