Digital Marketing Campaign Manager

1 week ago


Chennai, Tamil Nadu, India Eskimo Advertising Factory Full time
About the Role

As a Performance Marketing - Google Ads Campaign Manager at Eskimo Advertising Factory, you will be responsible for driving campaign success by implementing and optimizing Google Ads campaigns. This role requires technical expertise in ad trafficking, troubleshooting, and ensuring accurate campaign execution.

We are seeking an individual with strong technical skills, a deep understanding of Google Ads, and a meticulous approach to campaign management. The ideal candidate will have 3-6 years of experience in digital ad operations with a focus on Google Ads and proficiency in tools such as Google Ads Editor, Tag Manager, and Google Analytics.

Key Responsibilities:
  • Set up and manage Google Ads campaigns across Search, Display, & UAC.
  • Conduct thorough research and create effective media plans for online marketing, considering multiple platforms.
  • Optimize campaigns to improve key metrics like CTR, CPC, CPA, and ROI.
  • Generate insightful reports to communicate actionable insights and campaign performance to stakeholders.
  • Perform A/B testing on ad copy, creatives, and landing pages to enhance campaign performance.
  • Troubleshoot technical issues related to ad delivery, tracking discrepancies, and ad disapprovals.
  • Collaborate closely with client and design teams to ensure campaign success.
  • Stay ahead of competitor best practices through periodic research and evaluation.
Requirements:
  • Bachelor's degree in Marketing, Advertising, Computer Science, Statistics, or a related field.
  • 3-6 years of experience in digital ad operations with a focus on Google Ads.
  • Proficiency in Google Ads, Google Ads Editor, Tag Manager, Google Analytics.
  • Excellent data handling and insight generation skills, proficiency in Excel and PPT.
  • Experience with Microsoft Ads (Bing), Facebook, and affiliate marketing is a plus.
What We Offer:

A competitive salary of $80,000 - $110,000 per year, depending on experience.



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