Digital Marketing Campaign Manager
2 weeks ago
Eskimo Advertising Factory is a cutting-edge advertising agency in Chennai, established in 2007. We specialize in Digital Marketing and offer creative solutions to promote our clients' products and services.
The Performance Marketing - Google Ads Campaign Manager is responsible for the technical implementation, management, and optimization of Google Ads campaigns. This role involves ad trafficking, troubleshooting technical issues, and ensuring accurate and efficient campaign execution.
**Key Responsibilities:**
- Create and manage Google Ads campaigns across Search, Display, & UAC.
- Research and create a media plan for online marketing considering all media platforms.
- Monitor and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI.
- Generate insightful reports to communicate actionables, campaign performance, and ROI to stakeholders.
- Conduct A/B tests on ad copy, creatives, and landing pages to enhance campaign performance.
- Identify and resolve technical issues related to ad delivery, tracking discrepancies, and ad disapprovals.
- Work closely with client and design teams to ensure campaign success.
- Periodically monitor and evaluate competitor best practices to stay ahead and grow market share.
We are looking for an experienced professional with a strong background in digital ad operations and a focus on Google Ads. The ideal candidate will have excellent technical skills, a deep understanding of Google Ads, and a meticulous approach to campaign management.
Estimated Salary: $80,000 - $120,000 per year, depending on experience.
We offer a dynamic work environment, opportunities for growth and development, and a competitive salary package. If you're ready to take your career to the next level, we'd love to hear from you. Please send your resume and portfolio to us or apply via this job posting.
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