Digital Campaign Specialist

3 days ago


Chennai, Tamil Nadu, India dentsu Full time

About the Role

This Digital Campaign Specialist position at dentsu offers a unique opportunity to work with leading brands and drive their growth through effective digital campaigns. With 3-6 years of experience in campaign management, you will be responsible for monitoring and managing digital campaigns in ad serving systems such as DCM/ CM360.

Key Responsibilities

  • Establish KPIs for all programs while continuously tracking performance with post-campaign analysis and reporting to ensure marketing efforts are delivering expected business outcomes
  • Manage receipt, testing, and any required technical adjustment of creative in time for campaign launch
  • Expert understanding of campaign management methodology/tools, including the ability to identify, optimize and resolve campaign related issues
  • Flawlessly execute end-to-end campaigns, liaising with key internal and external stakeholders, while communicating campaign progress and applying learnings in future campaigns
  • Pull and analyse reporting from 1st and 3rd party systems. Identify and investigate 3rd party discrepancies as necessary. Differentiate between 1st and 3rd party delivery for billing

Requirements

  • 3 to 6 years experience in a campaign management role in the advertising and online media marketing. Video ad experience is an added advantage
  • Experience using ad serving systems such as DCM
  • Knowledge and experience working with 3rd party vendors such as Innovid, Pointroll, Sizmek, etc.
  • Basic understanding of pixel and pixel management
  • Familiarity with ad servers, media agencies, web debugging tools (Charles Proxy, Firebug, Fiddler, etc.) a plus
  • Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills are required
  • Experience in an analytical, results-oriented environment with external customer interaction

About Us

dentsu is the largest area of specialism within the dentsu network. It operates across more than 145 countries and is trusted by leading brands across a broad range of sectors. We leverage technology, creativity, and in-depth data analytics to drive superior results that amplify our clients' brands. Our team is passionate about transforming advertising as a force for growth, a force for good and creating meaningful careers for employees and accelerating sustainable growth for our clients.

Salary Estimate

The estimated salary for this position is $80,000 - $110,000 per year, based on industry standards and location.



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