Digital Marketing Specialist

6 hours ago


Chennai, Tamil Nadu, India Bennett Coleman & Co. Ltd. (The Times of India) Full time
Job Title: Digital Marketing Specialist

We are seeking a highly skilled and detail-oriented Digital Marketing Specialist to join our team at Bennett Coleman & Co. Ltd. (The Times of India).

Estimated Salary:$80,000 - $100,000 per annum, depending on experience.

About the Role

This is a pivotal position that supports both product management and marketing activities, including campaign setup and execution, reporting, property listing management, and coordination for feature updates and testing.

The ideal candidate will have excellent communication skills for effective cross-functional teamwork, be detail-oriented with strong analytical skills for reporting and optimization, and have the ability to manage multiple projects efficiently and meet deadlines.

Key Responsibilities
  • Campaign Setup & Execution: Plan, execute, and monitor digital campaigns from start to finish, ensuring they align with business goals and deliver results on time and within budget.
  • Reporting: Generate regular campaign performance reports, providing insights and actionable data for continuous improvement and optimization.
  • Property Listing Management: Oversee and update property listings, ensuring that all information is accurate, up-to-date, and aligned with market trends.
  • Coordination for Feature Development & Updates: Collaborate with product and tech teams to support the development and enhancement of product features. Track updates, conduct testing, and facilitate smooth rollouts.
  • Quality Assurance & Testing: Conduct testing for new and updated features, report any issues, and coordinate fixes to ensure an optimal user experience.
Requirements

To succeed in this role, you should have:

  • A minimum of 2-3 years of experience in product coordination, digital marketing, or a related field.
  • A strong understanding of digital marketing channels and campaign management.
  • Excellent communication skills for effective cross-functional teamwork.
  • Detail-oriented with strong analytical skills for reporting and optimization.
  • Ability to manage multiple projects efficiently and meet deadlines.
Preferred Skills

Familiarity with digital ad platforms and content management systems is preferred.



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