Digital Marketing Specialist

4 weeks ago


Chennai, Tamil Nadu, India JUARA IT SOLUTIONS Full time
Job Title: Digital Marketing Specialist

Job Summary:
Juara IT Solutions is seeking a skilled Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for developing and executing digital marketing campaigns across multiple channels, including social media, search engines, email marketing, and display advertising.

Key Responsibilities:
1. Develop and execute digital marketing campaigns to achieve business objectives.
2. Manage and grow the company's social media presence across platforms like Facebook, Instagram, LinkedIn, Twitter, etc.
3. Collaborate with the creative team to develop engaging content for social media posts, email newsletters, and websites.
4. Support the execution of SEO strategies to improve organic rankings and assist in running PPC campaigns to drive traffic and conversions.
5. Use digital marketing tools like Google Analytics and social media analytics to track campaign performance and generate reports.
6. Create and manage email marketing campaigns, including building email lists, designing templates, and tracking open and click-through rates.
7. Conduct research to stay updated on digital marketing trends, competitor activities, and customer preferences.
8. Liaise with clients to understand their goals, provide updates, and deliver performance reports.

Requirements:
1. Strong understanding of digital marketing concepts, including SEO, SEM, social media marketing, content marketing, and email marketing.
2. Experience in creating compelling content for various digital platforms.
3. Proficiency in managing social media platforms, scheduling tools, and content calendar management.
4. Knowledge of on-page and off-page SEO techniques and ability to assist in running and optimizing PPC campaigns.
5. Familiarity with Google Analytics, social media analytics, and other digital marketing tools for performance tracking and reporting.
6. Experience with marketing automation platforms, CMS tools, and paid advertising platforms.
7. Strong verbal and written communication skills for client interaction and internal team collaboration.
8. Ability to contribute ideas for creative content and campaign strategies.
9. Ability to work in a team environment and collaborate effectively with designers, developers, and other marketing professionals.
10. Familiarity with basic design tools like Canva or Adobe Photoshop is a plus.

Experience:
Minimum of 1 year of hands-on experience in digital marketing, working with an agency or in-house marketing team. Experience in managing social media, SEO, email campaigns, and digital ad campaigns is required.

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