Digital Marketing Specialist
1 day ago
CloudNow Technologies is seeking a skilled Digital Marketing Specialist to join our team in Chennai. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing strategies to drive brand exposure and lead generation.
About the Role:
- This position requires 2-3 years of experience in digital marketing, specifically within B2B companies and SaaS products.
- You will be responsible for planning, budgeting, and executing PPC and PPM campaigns, with a focus on Google Ads.
- Experience in email marketing, SEO, SEM, keyword research, and other digital marketing channels is essential.
- A minimum of a BE/B.TECH/MBA or equivalent with a computer background and certification in Digital Marketing or equivalent accreditation is required.
What We Offer:
- An estimated salary of ₹6,00,000 - ₹7,00,000 per annum, depending on experience.
- A dynamic and supportive work environment.
- The opportunity to work with a leading technology company.
Responsibilities:
- Develop and execute comprehensive digital marketing strategies to drive brand exposure and lead generation.
- Plan, budget, and execute PPC and PPM campaigns, with a focus on Google Ads.
- Maintain and refine prospect databases and mailing lists based on marketing activities.
- Design and manage effective email marketing campaigns, including automated and drip campaigns.
- Drive on-page and off-page SEO initiatives, including link building, technical SEO issue resolution, and keyword research to identify new opportunities.
- Manage social media accounts to ensure consistent messaging.
- Analyze data to assess campaign effectiveness and continuously optimize performance based on insights.
Benefits:
- Opportunity to work with a cutting-edge technology company.
- A dynamic and supportive work environment.
- Professional growth and development opportunities.
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