Digital Marketing Specialist

1 day ago


Chennai, Tamil Nadu, India CloudNow Technologies Full time

CloudNow Technologies is seeking a skilled Digital Marketing Specialist to join our team in Chennai. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing strategies to drive brand exposure and lead generation.

About the Role:

  • This position requires 2-3 years of experience in digital marketing, specifically within B2B companies and SaaS products.
  • You will be responsible for planning, budgeting, and executing PPC and PPM campaigns, with a focus on Google Ads.
  • Experience in email marketing, SEO, SEM, keyword research, and other digital marketing channels is essential.
  • A minimum of a BE/B.TECH/MBA or equivalent with a computer background and certification in Digital Marketing or equivalent accreditation is required.

What We Offer:

  • An estimated salary of ₹6,00,000 - ₹7,00,000 per annum, depending on experience.
  • A dynamic and supportive work environment.
  • The opportunity to work with a leading technology company.

Responsibilities:

  1. Develop and execute comprehensive digital marketing strategies to drive brand exposure and lead generation.
  2. Plan, budget, and execute PPC and PPM campaigns, with a focus on Google Ads.
  3. Maintain and refine prospect databases and mailing lists based on marketing activities.
  4. Design and manage effective email marketing campaigns, including automated and drip campaigns.
  5. Drive on-page and off-page SEO initiatives, including link building, technical SEO issue resolution, and keyword research to identify new opportunities.
  6. Manage social media accounts to ensure consistent messaging.
  7. Analyze data to assess campaign effectiveness and continuously optimize performance based on insights.

Benefits:

  • Opportunity to work with a cutting-edge technology company.
  • A dynamic and supportive work environment.
  • Professional growth and development opportunities.


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