Meta Ads Specialist

7 days ago


Chennai, Tamil Nadu, India Mouseback Full time

As a seasoned Meta Ads Specialist at Mouseback, you'll play a crucial role in driving client success through high-performing Facebook and Instagram campaigns.

Our ideal candidate will have a deep understanding of Meta Ads Manager, Power Editor, and related tools for creating, monitoring, and optimizing campaigns. They'll be able to design and implement A/B tests for ads, creative elements, targeting, and bidding strategies to optimize performance.

  • Proficiency in Google Analytics and Meta's native analytics tools to track and measure campaign performance, including knowledge of key metrics such as CTR, CPC, CPM, and conversion rates.
  • Proven experience managing and optimizing ad spend, including experience with large-scale budgets and understanding ROI/ROAS calculations.
  • Up-to-date with the latest Meta Ads policies, algorithms, and best practices for different industries or verticals.

Additionally, the successful candidate will be able to quickly adapt to changes in Meta algorithms, ad formats, and new advertising features while maintaining successful campaign performance. If you're a skilled Meta Ads Specialist looking to take your career to the next level, we encourage you to apply.


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