Digital Marketing Specialist

6 days ago


Chennai, Tamil Nadu, India HappyFox Full time
Job Title: PPC Specialist

We are seeking a highly skilled PPC Specialist to join our marketing team at HappyFox. As a PPC Specialist, you will be responsible for managing our paid search marketing campaigns on Google and other advertising platforms to ensure maximum ROI.

Key Responsibilities:
  • Develop and implement effective paid search strategies to drive traffic and conversions
  • Manage and optimize PPC campaigns across multiple platforms, including Google Ads and Facebook Ads
  • Set and monitor budget caps, adjust bids, and analyze performance to maximize ROI
  • Assess campaign performance against target metrics and recommend adjustments to strategies as needed
  • Create engaging ad copies and landing pages to drive conversions
  • Analyze data to determine which keywords and phrases are most relevant to our ad copy and landing pages
  • Develop and maintain relationships with PPC ad platforms and vendors
Requirements:
  • Bachelor's degree in marketing, advertising, or related field
  • 3+ years of experience as a PPC/Digital Marketing Specialist
  • Experience managing over 200k+ monthly ad budget, B2B SaaS experience preferred
  • Experience with multiple ad platforms, including Google Ads, Facebook Ads, and LinkedIn Ads
  • Experience using ABM and CRO products
  • Familiarity with analytical tools like Google Analytics
  • Strong analytical and mathematical ability
  • Excellent communication skills
  • Knowledge of current trends and industry best practices in digital marketing


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