Product Marketing Manager for Gift Cards Business
2 weeks ago
We are seeking a smart, hungry, and results-oriented Product Marketing Manager to develop, iterate, and execute strategic and scalable marketing plans to drive growth for our Gift Cards business.
This role is based in Bangalore, and the ideal candidate will be highly analytical, resourceful, customer-focused, with clear communication skills and the ability to build effective relationships with key stakeholders.
Key Responsibilities- Track and analyze customer needs based on customer behaviors, identifying problems and opportunities and respond accordingly
- Build marketing strategy for Gift Cards business from awareness to retention, translating this plan to a yearly/quarterly/monthly marketing calendar
- Build & lead growth plans that include traffic channels, different target segments, conversion through the funnel, and MAU to drive business goals
- Identify key product interventions to improve customer CX/ funnel conversions and partner with product and category teams to drive prioritization and lead roll outs
- Understand Corporate Gift cards category and build a robust lead generation plan
- Develop testing plans (copy, ads, landing pages) for continuous performance improvement and optimization of the campaigns: BAU and during events
- Build a playbook for topical events for Gift cards
- Pull and report on performance metrics of site content to inform strategies for enhancements
- 5+ years of professional non-internship marketing experience
- 7+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
- Experience building, executing, and scaling cross-functional marketing programs
- Experience communicating results to stakeholders
- Experience developing and executing campaigns across a multitude of timezones and languages
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
This role offers a unique opportunity to work in a high-impact role and contribute to the company's customer obsession and results.
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