Strategic Business Development Executive

5 days ago


Coimbatore, Tamil Nadu, India Almighty HRD Consultants Full time
Job Description

We are seeking a highly motivated and results-driven BTL Coordinator to join our team at Almighty HRD Consultants.

Key Responsibilities
  1. BTL Activity Development and Execution
  • Develop and execute effective BTL campaigns that meet sales objectives and optimize output.
  • Collaborate with the sales team to understand market requirements and align activities accordingly.
  • Mange budgets for BTL activities, ensuring expenditures align with planned objectives.
  • Implement innovative ideas to differentiate campaigns and achieve a competitive advantage.
  • Stay informed about the latest industry trends, best practices, and emerging technologies in BTL marketing.
  • Issue Resolution: Address and resolve any issues or unexpected problems that arise during events, such as logistical challenges or customer concerns.
  1. Effectiveness Measurement and Activity Development
  • Monitor and evaluate the effectiveness of BTL campaigns through key performance indicators (KPIs) and other metrics.
  • Analyze activity results, generate reports, and provide actionable insights to optimize future campaigns.
  • Use insights to upgrade specifications, processes, and materials of BTL elements.
  1. Vendor Development and Coordination
  • Liaise with external vendors, agencies, and partners to coordinate the execution of BTL initiatives.
  • Ensure that all third-party deliverables meet quality standards and project timelines.
  • Negotiate with vendors and suppliers for promotional materials and services.
  • Develop potential vendors in each market for all BTL verticals.
  1. Marketing Material Management
  • Inventory Check: Regularly check the inventory of promotional materials and merchandise, and reorder items as needed.
  • Material Distribution: Distribute promotional materials to dealers and retailers, ensuring they are displayed correctly and in accordance with campaign guidelines.
  • Record Keeping: Maintain accurate records of expenses, materials used, and other relevant details related to BTL activities.
  • Coordinating in distribution of promotional materials such as flyers, brochures, and branded merchandise.
  1. Travel Requirements
  • Candidates should be prepared to travel frequently. Travel may involve overnight stays and extended hours.
  1. Qualifications
  • Post-graduation degree in marketing or a related field.
  • Proven experience in BTL marketing.
  • Excellent interpersonal and communication skills, with the ability to build rapport and collaborate effectively with diverse stakeholders. Proficiency in Microsoft Office Suite and other relevant software.
Salary and Benefits

We offer a competitive salary of ₹50,000 - ₹70,000 per month, along with attractive benefits and opportunities for growth and development.



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