Strategic Business Development Executive
5 days ago
We are seeking a highly motivated and results-driven BTL Coordinator to join our team at Almighty HRD Consultants.
Key Responsibilities- BTL Activity Development and Execution
- Develop and execute effective BTL campaigns that meet sales objectives and optimize output.
- Collaborate with the sales team to understand market requirements and align activities accordingly.
- Mange budgets for BTL activities, ensuring expenditures align with planned objectives.
- Implement innovative ideas to differentiate campaigns and achieve a competitive advantage.
- Stay informed about the latest industry trends, best practices, and emerging technologies in BTL marketing.
- Issue Resolution: Address and resolve any issues or unexpected problems that arise during events, such as logistical challenges or customer concerns.
- Effectiveness Measurement and Activity Development
- Monitor and evaluate the effectiveness of BTL campaigns through key performance indicators (KPIs) and other metrics.
- Analyze activity results, generate reports, and provide actionable insights to optimize future campaigns.
- Use insights to upgrade specifications, processes, and materials of BTL elements.
- Vendor Development and Coordination
- Liaise with external vendors, agencies, and partners to coordinate the execution of BTL initiatives.
- Ensure that all third-party deliverables meet quality standards and project timelines.
- Negotiate with vendors and suppliers for promotional materials and services.
- Develop potential vendors in each market for all BTL verticals.
- Marketing Material Management
- Inventory Check: Regularly check the inventory of promotional materials and merchandise, and reorder items as needed.
- Material Distribution: Distribute promotional materials to dealers and retailers, ensuring they are displayed correctly and in accordance with campaign guidelines.
- Record Keeping: Maintain accurate records of expenses, materials used, and other relevant details related to BTL activities.
- Coordinating in distribution of promotional materials such as flyers, brochures, and branded merchandise.
- Travel Requirements
- Candidates should be prepared to travel frequently. Travel may involve overnight stays and extended hours.
- Qualifications
- Post-graduation degree in marketing or a related field.
- Proven experience in BTL marketing.
- Excellent interpersonal and communication skills, with the ability to build rapport and collaborate effectively with diverse stakeholders. Proficiency in Microsoft Office Suite and other relevant software.
We offer a competitive salary of ₹50,000 - ₹70,000 per month, along with attractive benefits and opportunities for growth and development.
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