Regional Marketing Director

2 weeks ago


Mumbai, Maharashtra, India beBeeRegional Full time ₹ 1,31,31,313 - ₹ 2,31,23,232
Job OverviewRegional Marketing Manager Job Description:

To drive strategic marketing, pricing, and portfolio management for polymer dispersions and adhesives in India and Asia. This regional role is critical in shaping business growth by aligning technical knowledge with market strategy.

Key Responsibilities
  • Market Analysis & Insights: Lead market analysis to identify opportunities and challenges across targeted segments. Generate insights from industry, competitors, and customers to steer strategic direction.
  • Business Strategy & Portfolio Optimization: Shape and execute long-term business strategies in collaboration with regional and global stakeholders. Drive product portfolio optimization and ensure alignment with customer needs and market potential.
  • Pricing Strategy: Own the pricing strategy for the region by analyzing cost structures, market data, value propositions, and competitive positioning. Guide teams on margin enhancement through strategic value pricing.
  • New Market & Application Development: Identify unmet market needs and emerging application trends. Partner with Technical Service, R&D, and stakeholders to co-develop solutions that align with future growth areas.
  • Marketing Execution & Lead Generation: Develop regional marketing plans including communication campaigns, customer development initiatives, and lead generation programs. Leverage digital tools and CRM systems to manage activities effectively.
  • Internal Collaboration & Knowledge Sharing: Coordinate with global and regional sales, marketing, and product management teams. Ensure continuous knowledge transfer and provide market insights to cross-functional teams.
  • Customer & Channel Engagement: In partnership with sales, engage key customers and influencers to strengthen relationships, gather market intelligence, and co-create value-driven solutions.
Requirements

The ideal candidate will have a bachelor's degree in marketing or a related field. A master's degree is preferred.

Skills:

  • Strategic thinking and problem-solving skills
  • Strong analytical and leadership skills
  • Excellent communication and interpersonal skills

Experience: 5+ years of experience in marketing and sales roles, preferably in a regional or international setting.


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