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Customer Retention Specialist

3 weeks ago

Dindigul, Tamil Nadu, India beBeeRetention Full time ₹ 9,00,000 - ₹ 10,80,000

Job Title: Customer Retention Manager

About the Role

This is an exciting opportunity to join our team as a Customer Retention Manager. In this role, you will be responsible for designing and executing customer retention journeys across digital channels.

Key Responsibilities
  • Customer Lifecycle Management:
    • Design and execute customer retention journeys: onboarding, engagement, repeat, cross-sell, win-back, and churn prevention.
    • Increase Repeat Purchase Rate, AOV, and CLV through targeted CRM strategies.
    • Segment customers using RFM (Recency, Frequency, Monetary) and behavioral cohorts.
  • Campaign & Channel Management:
    • Own CRM campaigns across Email, SMS, WhatsApp, and Push Notifications with sharp personalization.
    • Collaborate with performance marketing and creative teams to craft high-converting retention campaigns.
    • Ensure consistent brand voice, empathy, and care in all CRM communications.
  • Loyalty & Retention Programs:
    • Strengthen our Loyalty Program – driving sign-ups, redemptions, and customer delight.
    • Develop VIP & Subscriber Programs to improve LTV.
    • Partner with CX teams to ensure issue resolution translates into retention opportunities.
  • Data, Analytics & Reporting:
    • Track key retention metrics: Repeat Rate, Churn %, LTV, CAC:CLV ratio, ROAS on retention.
    • Run A/B tests to optimize messaging, cadence, and offers.
    • Build weekly dashboards and insights for leadership.

We are looking for a passionate professional with 3–5 years of experience in CRM, Retention, or Customer Engagement in D2C/Consumer Brands.

What We Offer


• Opportunity to scale a high-growth D2C brand trusted by millions.


• Work in a fast-paced, entrepreneurial environment where ideas are valued.


• Be part of a purpose-led, sustainable brand shaping the future of clean beauty.


• Growth path into CRM & Retention leadership roles.