Customer Acquisition Specialist
20 hours ago
We are seeking an experienced Senior Growth Manager to drive customer acquisition through our referral program. Referral marketing has been a pivotal channel for company growth, and you will have the opportunity to significantly impact this critical area.
Job Description:The Senior Growth Manager will be responsible for managing and scaling the largest channel of new customer acquisitions, reducing the overall cost of customer acquisition. This includes developing and executing data-driven strategies for the referral program, optimizing the program through A/B testing and reward structure experimentations, creating seamless app experiences for referrals, collaborating with product, tech, and creative teams, analyzing metrics to improve conversion rates and reduce Customer Acquisition Cost (CAC), and assessing industry trends to maintain a competitive advantage in referral programs.
Key Responsibilities:- Referral Marketing:
- Manage and scale the referral program to increase customer acquisition.
- Develop and execute data-driven strategies to optimize the referral program.
- Conduct A/B testing and reward structure experimentations to improve program performance.
- Create seamless app experiences for referrals, ensuring a positive user experience.
- Analyze metrics to improve conversion rates and reduce CAC.
- Assess industry trends to maintain a competitive advantage in referral programs.
- App Retention:
- Develop and implement personalized multi-channel communication to boost awareness, engagement, and click-through rates.
- Create and optimize nurturing journeys through the funnel to improve lead rates, referrals, and reviews.
- Analyze customer data and behavior to optimize app flows and improve engagement and conversions.
- 5-8 years of experience working in large-scale growth operations with a focus on referrals.
- Experience managing budgets and being accountable for growth performance of a referral program.
- Strong knowledge and prior experience with marketing automation platforms such as Clevertap, WebEngage, MoEngage, and messaging platforms such as Gupshup, Kaleyra.
- Possessing passion for mining customer insight, strong analytical, and problem-solving skills.
- Excellent communication, presentation, and data reporting skills.
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