Senior Digital Marketing Strategist

2 weeks ago


Guntur, Andhra Pradesh, India The Marcom Avenue Full time

We are seeking a highly skilled Senior Digital Marketing Strategist to lead our digital marketing efforts and drive business growth.

As a key member of our team, you will be responsible for developing and executing performance-based marketing strategies across various digital channels, including Google Ads, Meta Advertising, social media advertising, and email marketing.

The ideal candidate will have extensive experience in performance marketing, with a strong understanding of Google Ads, Meta Ads Manager, and other digital marketplaces. You will also have expertise in GA4, keyword research, competitor analysis, conversion setup, Google Tag Manager, and pixel implementation.

You will work closely with internal teams to develop effective marketing strategies aligned with business goals and present campaign strategies, performance insights, and recommendations to stakeholders.

Key responsibilities include planning and executing digital marketing campaigns, optimizing campaigns to achieve key performance indicators, collaborating with internal teams, and creating and managing campaign plans using Excel for budgeting and forecasting purposes.

The role requires strong analytical skills, with the ability to interpret data and trends, diagnose problems, and identify opportunities. Excellent communication and presentation skills are also essential to effectively convey complex information and strategies.

In this role, you will drive measurable results, including increased website traffic, lead generation, and sales conversion through effective digital marketing campaigns.

The estimated salary for this position is between $80,000 and $110,000 per year, depending on experience and qualifications.



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