Digital Marketing Strategist

2 weeks ago


Guntur, Andhra Pradesh, India The Marcom Avenue Full time
Drive Business Growth with Effective Digital Marketing

A leading 360-degree marketing and communication agency, The Marcom Avenue, is seeking an experienced Digital Marketing Manager to accelerate growth exponentially through creative strategies and ROI-driven performance metrics.

Based in Gurugram, we partner with clients to provide innovative solutions and tailor-made services that facilitate their business objectives. Our team is dedicated to delivering exceptional results, and we're looking for a talented professional to join us in this mission.

Job Overview:

We are searching for a skilled Digital Marketing Manager (Performance) to oversee and optimize our digital marketing campaigns across various channels. The ideal candidate will have extensive experience in performance marketing and a proven track record of achieving KPIs such as ROAS, CPA, and conversion rates.

Main Responsibilities:

  • Plan and execute digital marketing campaigns across Google Ads (Search, Display, Shopping, Remarketing), Meta Advertising, social media advertising, and email marketing.
  • Optimise campaigns to achieve key performance indicators including ROAS, CPA, and conversion rates.
  • Collaborate with internal teams (creative, content, product) to develop effective marketing strategies aligned with business goals.
  • Present campaign strategies, performance insights, and recommendations to stakeholders.
  • Create and manage campaign plans using Excel for budgeting and forecasting purposes.
  • Conduct A/B testing, analyse campaign performance, and implement optimizations to improve efficiency.
  • Utilize analytics tools like Google Analytics4 and proprietary data to generate reports and insights.
  • Stay updated with industry trends and best practices to continuously improve campaign performance.

Requirements:

  • Minimum 5 years of experience in performance marketing with a strong understanding of Google, Meta, , bing, and E-Commerce platforms.
  • Proficiency in Google Ads, Meta Ads Manager, and other digital marketplaces (e.g., Flipkart, Amazon).
  • Expertise in GA4, keyword research, competitor analysis, conversion setup, Google Tag Manager, and pixel implementation.
  • Strong analytical skills with the ability to interpret data and trends, diagnose problems, and identify opportunities.
  • Excellent communication and presentation skills to effectively convey complex information and strategies.

Estimated Salary: ₹1,200,000 - ₹1,800,000 per annum, depending on experience.



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