Digital Transformation Leader Salesforce Marketing Cloud

5 days ago


Guntur, Andhra Pradesh, India Verticurl Full time
About the Role

We are seeking a seasoned professional to lead our marketing automation initiatives and spearhead the implementation of Salesforce Marketing Cloud solutions. The ideal candidate will have in-depth expertise in SFMC, a strong understanding of marketing strategies, and leadership capabilities to manage a dynamic team.

Key Responsibilities
  • Strategy and Implementation: Develop and implement Salesforce Marketing Cloud solutions to support business objectives and drive marketing success.
  • Campaign Management: Oversee end-to-end campaign execution, including journey building, email marketing, SMS, push notifications, and advertising studio.
  • Team Leadership: Lead and mentor a team of SFMC specialists, ensuring the delivery of high-quality projects.
  • Client Collaboration: Work closely with clients and stakeholders to gather requirements, provide solutions, and ensure successful outcomes.
  • Data Integration: Manage data integration between Salesforce Marketing Cloud and other platforms (e.g., CRM, DMP, and analytics tools).
  • Performance Optimization: Monitor campaign performance and leverage analytics to optimize effectiveness and ROI.
  • Compliance and Security: Ensure adherence to data privacy regulations (e.g., GDPR, CCPA) and maintain data security standards.
  • Innovations and Best Practices: Stay updated with the latest SFMC features, industry trends, and best practices to drive innovation.
Requirements
  • 8+ years of experience in marketing automation with at least 5 years in Salesforce Marketing Cloud.
  • Proficiency in SFMC modules such as Journey Builder, Email Studio, Automation Studio, Mobile Studio, and Content Builder.
  • Hands-on experience with AMPscript, SQL, and REST/SOAP APIs.
  • Strong understanding of data models, segmentation, and audience targeting in SFMC.
  • Excellent project management and leadership skills.
  • Experience in managing and mentoring a team of marketing automation professionals.
  • Salesforce certifications such as Marketing Cloud Consultant or Developer are highly desirable.
What We Offer
  • Opportunities for career growth and certifications.
  • A competitive salary of ₹18-25 lakhs per annum, commensurate with experience.
  • A dynamic and collaborative work environment.
  • Exposure to cutting-edge technologies and projects.

Bangalore/Hyderabad/Coimbatore/Gurgaon are the preferred locations for this role.



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