Performance Media Director
3 weeks ago
**Overview of the Job**
GenY Medium is a national, independent digital marketing agency focused on providing performance marketing and digital-creative solutions to enterprise brands and post-Series A startups. We are seeking an Associate Director to join our team and lead the performance marketing vertical.
In this role, you will be responsible for the service delivery and growth of our clients engaged with us for performance marketing. Your primary objective is to drive the planning, execution, and monitoring of paid media campaigns for lead generation and e-commerce clients.
As an experienced professional in performance marketing, you will need to develop and execute complex, KPI-driven media plans. This involves setting up, analyzing, and optimizing campaigns to maximize performance. You will work closely with cross-functional teams to manage processes, including Creative, Tech, Client Servicing, etc.
The estimated salary for this position is $130,000 - $190,000 per annum, depending on experience. If you have a strong background in performance marketing, analytical skills, and experience with digital media tools like Google Ads, Google Analytics, DV360 & CM360, Firebase, and AppsFlyer, we encourage you to apply.
Responsibilities:
- Develop and execute complex, KPI-driven media plans
- Setup, analyze, and optimize campaigns to maximize performance
- Work with cross-functional teams to manage processes
- Design and document analytics tracking specifications for various digital channels
- Track, prioritize, and manage analytics implementation initiatives across teams
Requirements:
- Bachelor's Degree in Technology, Information Technology, Marketing, Business, or equivalent degree and related experience
- 5+ years of experience within performance marketing
- Strong quantitative, analytical, and mathematical skills
- Knowledge and passion for all things Digital Media; SEM, Display, Analytics, Programmatic, etc.
- Excellent communication skills and ability to present ideas, verbally and in writing
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