Associate Director
2 weeks ago
- Develop and execute comprehensive media plans aligned with client objectives.
- Analyze campaign performance data to identify areas for improvement and optimize campaigns accordingly.
- Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites.
- Collaborate with cross-functional teams to ensure seamless execution and effective communication.
- Train and mentor the Paid Media team to enhance their skills and knowledge.
Requirements:
- Bachelor's Degree in Technology, Information Technology, Marketing, Business, or equivalent degree and relevant experience.
- 5+ years of experience in performance marketing.
- Strong analytical and mathematical skills, with a deep understanding of digital media concepts.
- Advanced knowledge of Microsoft Office and Google Suite, including PowerPoint, Word, and Excel.
- Proficiency in implementing tech setup for Google Tag Manager, Google Ads, Google Analytics, DV360 & CM360, Firebase, and AppsFlyer.
Estimated Salary: $135,000 per year, based on location and experience.
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