Digital Marketing Director
1 week ago
About GenY Medium:
GenY Medium is a national, independent digital marketing agency focused on delivering high-performance marketing and creative solutions to enterprise brands and post-Series A startups. Our team of 100+ experts has quickly established ourselves as a leading player in the industry, securing digital mandates for several iconic national/MNC brands.
About the Role:
This leadership position within our performance marketing vertical requires a strong professional with expertise in service delivery and growth. As Associate Director, you will be responsible for planning, executing, and monitoring paid media campaigns for lead generation and e-commerce clients. Your role will involve developing and executing complex, KPI-driven media plans, setting up and analyzing campaigns to maximize performance, and collaborating with cross-functional teams to manage processes.
Key Responsibilities:
- Develop and execute comprehensive media plans aligned with client objectives
- Analyze campaign performance and identify areas for improvement
- Collaborate with creative, technical, and client servicing teams to ensure seamless execution
- Design and implement analytics tracking specifications for various digital channels
- Train and mentor the Paid Media team to drive career growth and development
Requirements:
- Bachelor's Degree in Technology, Information Technology, Marketing, Business, or equivalent degree and relevant experience
- 5+ years of experience in performance marketing
- Strong analytical and mathematical skills, with a deep understanding of digital media concepts
- Advanced knowledge of Microsoft Office and Google Suite, including PowerPoint, Word, and Excel
- Proficiency in implementing tech setup for Google Tag Manager, Google Ads, Google Analytics, DV360 & CM360, Firebase, and AppsFlyer
Estimated Salary: $120,000 - $150,000 per year, depending on location and experience. If you are a motivated professional with a passion for digital marketing and leadership, we encourage you to apply for this exciting opportunity.
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