Digital Marketing Director

1 week ago


Hyderabad, Telangana, India GenY Medium Full time

About GenY Medium:

GenY Medium is a national, independent digital marketing agency focused on delivering high-performance marketing and creative solutions to enterprise brands and post-Series A startups. Our team of 100+ experts has quickly established ourselves as a leading player in the industry, securing digital mandates for several iconic national/MNC brands.

About the Role:

This leadership position within our performance marketing vertical requires a strong professional with expertise in service delivery and growth. As Associate Director, you will be responsible for planning, executing, and monitoring paid media campaigns for lead generation and e-commerce clients. Your role will involve developing and executing complex, KPI-driven media plans, setting up and analyzing campaigns to maximize performance, and collaborating with cross-functional teams to manage processes.

Key Responsibilities:

  • Develop and execute comprehensive media plans aligned with client objectives
  • Analyze campaign performance and identify areas for improvement
  • Collaborate with creative, technical, and client servicing teams to ensure seamless execution
  • Design and implement analytics tracking specifications for various digital channels
  • Train and mentor the Paid Media team to drive career growth and development

Requirements:

  • Bachelor's Degree in Technology, Information Technology, Marketing, Business, or equivalent degree and relevant experience
  • 5+ years of experience in performance marketing
  • Strong analytical and mathematical skills, with a deep understanding of digital media concepts
  • Advanced knowledge of Microsoft Office and Google Suite, including PowerPoint, Word, and Excel
  • Proficiency in implementing tech setup for Google Tag Manager, Google Ads, Google Analytics, DV360 & CM360, Firebase, and AppsFlyer

Estimated Salary: $120,000 - $150,000 per year, depending on location and experience. If you are a motivated professional with a passion for digital marketing and leadership, we encourage you to apply for this exciting opportunity.



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